As part of Winning Moves’ presence at London Toy Fair and other global exhibitions, I am responsible for the graphic design of all stand visuals.

I also collaborate with our licensors, adapting and using their assets to highlight key brands and new products on display.

Working in partnership with the marketing team and 2BP, I design:

• Large format walls and hero graphics

• Product display visuals

• Signage and wayfinding

• Brand messaging panels

• Digital and print promotional assets

I create bold and cohesive graphic systems that communicate the brand clearly and work in harmony with the architecture of the stand.