I designed the visual identity and event graphics used in partnerships with zoos, museums, and other venues to promote the custom games created by Winning Moves.

One example is the Halloween activation at London Zoo (ZSL) for the launch of Top Trumps: London Zoo. I developed a full range of materials, including the giant Top Trumps cards installed throughout the zoo and a family-friendly trail map with activities that guided visitors to each location. I also designed the FSDUs for the London Zoo shop to showcase the game, along with an interactive oversized Top Trumps card that allowed visitors to pose as one of the characters for photos.

The aim was to create an engaging and immersive experience that brought the game to life and encouraged visitors to connect with the brand throughout their visit.