Designing this collector’s tin for the Sherlock TV series was a challenging but hugely rewarding project. I worked closely with the BBC to create artwork that captured the tone and visual identity of the show, following a complex style guide and ensuring every detail felt authentic.
The tin includes a bespoke pack of Top Trumps featuring 30 characters, as well as a fully customised Waddingtons Number 1 playing card deck, both designed to match the Sherlock aesthetic. The licensor was extremely pleased with the final result.